I recently asked a prominent figure within our beverage industry, “What is most important to our accounts?” He replied, “All they want to do is sell product!” Sell, sell sell! As I was fretting about glassware, giveaways, and the usual representation of the MPM Member about to arrive at the account, it made me stop and reflect on the core industry focus. We train, we offer tools, we organize. But at the end of the day, our most important piece of this marketing strategy is the “quality” of our MPM Member. Passion+Desire to sell=SALES!